Family of teen killed last summer hopes drivers will "take notice and be more responsible."
The campaign's goal, according to the organization's website, "is to slow down aggressive and distracted drivers in our neighborhoods, prevent unnecessary injuries and deaths, and win back our streets for our children."
Approximately 70 percent of all children killed or injured by motor vehicles are struck near their homes, the group states. Vehicular accidents are the leading cause of death for ages 3 to 14, according to figures from the National Center for Health Statistics.
The organization, founded in 2010, provides products promoting conscientious driving that are available online. Yard signs cost $9.99 and reflective street signs are also available for $44.95. Bumper stickers and auto magnets are among the objects available.
Elizabeth Carey, who posted a photograph of the sign on East Hampton Patch earlier this week, said she and her brother-in-law were responsible for the signs popping up in East Hampton. She said she ordered them after seeing them in Cape Cod last summer.
"Now friends are ordering them online and I might see if some retailers would either post them in their stores or carry them," she wrote on the site. "I think they are genius. Not sure if they really reach the teen/twenty-somethings, though, and those are the worst drivers I've seen this summer."