Middletown Eye Blog

I've been seeing these signs popping in lawns all over central Connecticut over the last few weeks. Good timing, considering the nice weather, school's about to end for summer, and kids are outside playing much more than in wintertime. Although all year around, we should never forget to "Drive Like Your Kids Live Here" for the sake of all pedestrians and everyone else on the road too.
I checked online to see if I could discover anything about these signs or the organization or force behind them. It turns out that the signs are distributed by a company located in Wethersfield. Click here for their website, which explains their mission and the data behind it. The company sells the yard signs and auto decals, plus a couple other things with the same phrase.
I think that these signs are a great idea and I wish that there wasn't any need for them. I often think to myself, "See ya at the red light!" when aggressive drivers pass me for the apparent purpose of getting one car length farther up then they were before. On most roads through residential or commercial areas where there are traffic lights, the lights are going to have a much bigger impact on how long it takes you to get from Point A to Point B, much more than the guy driving in front of you who's going the speed limit, or 5 or 10 mph slower than you wish to be going. Chances are, you and Mr. Speed Limit driver are both going to arrive at the light at the same time. Everyone feels like they need to be in a hurry sometimes, but traffic to a large extent is out of our control, so there's no point in getting worked up when behind the wheel. Of course, in addition to the issue of speeding, the point of these signs is probably more along the lines of asking people not to use cell phones or do other distracting things while driving, and just to be more alert in general.
I know that for me, seeing these signs really made me think for a moment. I think that in order to remain effective the signs will need to periodically change to different slogans or colors, otherwise we might "become immune" to them and tune them out. In any case, it's a good sign.

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